The Fine Lining

Over-exposure to inferior ‘Oud-based’ fragrances on offer all over, coupled with a lack of experience with the kind of aroma real connoisseurs go after, leaves many misinformed when it comes to what makes good Oud good Oud.

Your first encounter with Oud might very well have been an enlightening moment, or even a completely insignificant one. Regardless of that first impression, your olfactory sense on that day was essentially numb, and your experience veiled from the allure that brings fragrance-lovers back to Oud oil, time and time again.

At this stage, you think Oud is Oud. You have little knowledge about the intricacies those seasoned enthusiasts take into consideration – was the oil extracted from wild Agarwood, or cultivated? From young saplings or trees decades old? Steam or hydro distilled? Aged or not? From India or Indonesia? And so on.

Does it really matter?

In the wake of the recent events rocking the Oud world, we’ll be posting a few introductory notes over the coming weeks on why, to us, it really does matter – and why it should to you too. Especially now.